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The bulk of Beth's advice on listening is actually contained in the slideshow. In the first part of the post, she does walk you through how to set up an account, but in the slideshow she goes into the details of how to listen for brands, trends and other details you may be interested in from a market research point of view.
She certainly mixes listening with communicating, but there are some good "how to listen" tips in the slideshow.
Cheers .. Kate
Thanks so much for letting me know this! I owe you both an apology, I thought I was short-changed. :) Looks like I need to return and listen!
Thanks Again!
Doug
An even easier way is to use TweetBeep.com which itself uses the former Summize at http://search.twitter.com. I use TweetBeep to monitor a lot of different keywords including all the various misspellings of my last name! :-)
Also for those interested I prepared slide for an Intro to Twitter that I delivered at Atlanta Web Entrepreneurs' recent Twitter meetup.
-Mike
I added it to the daily links yesterday, though! Thanks for the catch!
I prefer to subscribe to the Twitter search results newsfeed (top right-hand corner) like so:
http://search.twitter.com/search?q=%22blog+blok...
That way I'm not waiting around for an email from Google alerts. I can access the info any time that I chose.